I created an entire website advertising myself for a date.

Here’s what happened.


Over two years ago, I sat down at my computer and wrote a letter.

It was an open letter to a single woman interested in dating a tall, introverted, former-workaholic businessman. I was referring to myself.

While writing, I had 3 goals in mind:

  1. Be upfront and candid to the kind of woman who might be a match for me.
  2. Drive away the kind of woman who was not a match for me.
  3. Be utterly impossible to ignore.

After piecing together a first draft, I dropped the project. Then, I worked on it a bit more, off and on. I showed it to some friends for feedback… made edits… put it aside… and the question kept nagging at me:

“What would happen if I put this letter on a website, and advertised it?”

Finally, on August 2017, just after the eclipse, I got my answer.

Within 7 short days…

My little website got 200,000+ views…

The media – including a massive daytime television show – repeatedly called and emailed me, asking about my story…

… and I received more hate mail, praise mail, and went on more dates than I ever had in my entire life.

Afterwards, I wrote about the experience – including what I learned, completely screwed up, and never saw coming. I eventually did a couple interviews, too. I’m posting all that here.

The feedback I received was a magnifying glass on the psyche of the internet… and my own self-esteem. Sometimes, the public reaction made me think, “Perfect… yes, that’s exactly what I was going for!” and other times, “Shoot, I really did fuck that part up.”

I explain it best in this interview.

Today, I have to shake my head and admit I wrote that letter a little too soon. Here’s what I mean:

A couple weeks before I launched my website, a friend of mine and I attended a weekend workshop on personal development. When it was over, he asked me, “So is there anything you’d change about your dating website now?”

“Well… no, I guess not,” I said.

But I should’ve thought about it more. Because, today, I would’ve changed every word. (Heh, and I just realized I literally wrote an example of “coulda woulda shoulda.”)

So why is this website up now? Well, there are already a bunch of links to this domain name, so I might as well tell the story. You can read it by signing up for a series of emails, below. If nothing else, it might interest you from a marketing perspective.

Many people asked me how I got such rapid, massive traction on Facebook. Mostly, it’s because I wrote something that, as one person put it, “made the internet lose its collective mind.” However, it’s also because of a specific traffic-driving strategy a friend implemented, which I’ve never seen anywhere else.

I’m not writing about it publicly. But if you want to know the secret, enter your email address below and I’ll send it to you.

Finally, to answer your question: Yes.

Yes, I’m now in a wonderful relationship with an amazing woman.

I went on a ton of dates and met some great people… Then, I got some opportunities that sent me on some more adventures. They were possible only because of this site. That’s a story for another time…

… but the point is, they led to me meeting the woman I’m with now. Worth it!